LapAds

For small channels

How to get sponsors on YouTube, even with a small channel.

Brands pay for a specific audience, so a few thousand subscribers can be enough. Know your average views, pick what you’ll offer, and pitch the brands your viewers already use.

Then offer a spot that’s on screen the whole video: their logo on the laptop in your shot. Describe it and our AI draws the skin.

Spot 2Your sponsor’s logo on the laptop, on screen for the whole video.

The short answer

Three steps to your first sponsor.

  1. Know your numbers

    Average views on your last ten videos, and who watches. That’s what a brand is buying.

  2. Pick what you’ll sell

    A segment in the video, a link below it, and the laptop in your frame. Bundled, they’re worth more.

    See the two spots
  3. Pitch, then disclose

    Send a short email (there’s one to copy below). When it airs, say it’s sponsored in the video, as the FTC asks.

    Write the pitch

Earn more per sponsor

Sell every sponsor two spots. The segment and the laptop.

The segment is over in a minute. The laptop on your desk is in the shot for the whole video.

Spot 1

The segment

60 seconds

talked about once, early in the video

The deal most channels sell. Priced by your views and your audience.

Spot 2 · LapAds

Their logo on your laptop

Every minute

in the shot, every video at that desk

You set the price and add it to the deal. We print the sponsor’s skin for $64.93, shipping included, once.

Step 3

Your first sponsor email. Fill it in, copy it.

Short wins. Brands read hundreds of these, so say who watches, what you’ll make and when.

Subject: Trailside Sam × Ridgeline Packs: a sponsorship idea

Hi Ridgeline Packs team,

I make Trailside Sam, a YouTube channel for beginners getting into backpacking. My last ten videos averaged 18,000 views.

I’ve carried your 40L pack on my last six trips, and viewers ask about it in the comments.

I’d like to pitch a 60-second segment in an upcoming video, with your link in the description and a pinned comment. If you’d like your brand in frame for the whole video, I can put your logo on the laptop on my desk.

Can I send dates and rates?

Sam

Everything you can sell

7 sponsor spots on one channel. Tap one.

Illustration. The skin is real output from our image model.

01 · An integration

In the talk

a segment inside a normal video, in your own words

  1. In the talk a segment inside a normal video, in your own words

    A good first deal. Put it early, keep it honest, and say it’s sponsored out loud.

Run a podcast too? See podcast sponsorship rates.

FAQ

YouTube sponsor questions.

How do I get sponsors on YouTube?

Pitch brands your viewers already use. Send your average views on your last ten videos, who watches, and one clear offer: an integration, a link in the description and a date. Then deliver it well, because the second deal comes easier.

How many subscribers do you need to get sponsors?

There’s no minimum for brand deals; they’re between you and the brand. YouTube’s own Partner Program is separate: fan funding opens at 500 subscribers with recent uploads and 3,000 watch hours (or 3 million Shorts views), and ad revenue at 1,000 subscribers with 4,000 watch hours or 10 million Shorts views. YouTube’s rules.

Do I have to disclose sponsorships on YouTube?

Yes. Turn on YouTube’s paid promotion label, and say it in the video too. The FTC’s guide for creators says the disclosure belongs in the video, not only in the description, and that a platform’s tool alone may not be enough. The FTC’s guide.