LapAds

For podcasters

How to get sponsors for your podcast.

Know your downloads, price the spot from them, and pitch brands your listeners already use. Sponsors pay about $24–26 per 1,000 downloads for a 60-second read.

Film the show? Sell them a second spot: their logo on your laptop, on camera the whole episode. Describe it and our AI draws the skin.

Upload a photo Start in the editor
Spot 2Your sponsor’s logo on the laptop, in frame for the whole episode.

The short answer

Three steps to your first sponsor.

  1. Know your numbers

    Downloads per episode in the first 30 days, and who listens. That’s what a sponsor buys.

  2. Price the spot

    Sponsors pay per 1,000 downloads. Put yours in the calculator below for a fair range.

    Price it

  3. Pitch, then disclose

    Email ten brands your listeners already mention, with one offer and two dates. Then say it’s sponsored, as the FTC asks.

Step 2

What a sponsor pays you. Set your downloads.

Rates are the ones Libsyn Ads publishes for advertisers. A network or host keeps a share, so you take home less.

The spot

Episodes a month

Per episode, one spot

$48–$52

About $192–$208 a month at 4 episodes.

2,000 × $24–26 ÷ 1,000

Rates are what advertisers pay per 1,000 downloads on Libsyn Ads’ published rate card. Networks and hosting platforms take a share, so you keep less.

Earn more per sponsor

Sell every sponsor two spots. The read and the laptop.

If your show goes on YouTube or any video feed, the laptop facing the camera is ad space you can add to every deal.

Spot 1

The ad you read

$24–26

per 1,000 downloads, 60 seconds

Heard once per episode, then it’s over. Priced by your downloads.

Spot 2 · LapAds

Their logo on your laptop

Every minute

on camera, every video episode

You set the price and add it to the deal. We print the sponsor’s skin for $64.93, shipping included, once.

The code in the sketch opens our design page. On your skin, it opens your site.

Real output from our image model on a MacBook Pro 14", a video podcast studio. Illustration.

Before the sponsors

5 more ways a small podcast earns. Tap one.

Illustration. The skin is real output from our image model.

01 · Affiliate links in show notes

Per sale

a cut of what listeners buy through your link

  1. Per sale a cut of what listeners buy through your link

    Works from your first episode, with no download minimum. Only link what you actually use.

On YouTube too? See how to get YouTube sponsors.

FAQ

Podcast sponsor questions.

How do I get sponsors for my podcast?

Know your downloads per episode at 30 days and who listens, then email brands your listeners already use with one offer: the spot, a price and two dates. Small, specific brands answer faster than big ones.

How much do podcast sponsors pay?

Sponsors pay per 1,000 downloads (CPM). Libsyn Ads’ published rate card lists $24–26 for a 60-second host-read and $18–22 for 30 seconds, so 2,000 downloads at $25 is $50 per spot. Networks take a share. Libsyn’s rates.

How do small podcasts make money?

Before sponsors notice you: affiliate links, listener memberships and merch. Then a host-read spot once your downloads are steady. And if you film the show, the laptop facing the camera is space you can sell too.

What should your sponsor’s skin say?

Free to start. You pay when you order a skin or want more than 15 AI designs.

Why a lid works as an ad: laptop advertising.